Kotex has just released a new line of tampons: how exciting! Not really, I know. What people (mostly women) are stoked on regarding this new line of tampons is the accompanying advertising that is refreshingly wry and clever. In the first commercial that was released for the line, a jaded young woman mocks traditional pad and tampon advertising: she drips sarcasm as she explains that she just loves dancing and hugging soft things while she’s on her period.
When I first watched, I chuckled. Who amongst us hasn’t re-enacted the rose-tints-my-menstruating-world ridiculousness of those ads? I laughed, but I also made “that face” (in which you can see the storm clouds brewing in my mind), meaning I thought something was off.